Lori Werner is a bestselling author and nationally recognized healthcare marketing expert who has dedicated her career to helping doctors and healthcare companies thrive.
Lori Werner is a bestselling author and nationally recognized healthcare marketing expert who has dedicated her career to helping doctors and healthcare companies thrive.
With more than 20 years of experience in the medical industry, Lori’s career began in medical device sales, where she quickly became a multiple President’s Club award winner and a national sales trainer.
Working closely with top physicians gave her a unique perspective: brilliant doctors often struggled to reach the patients who needed them most. This realization sparked a new mission — to bridge the gap between medical expertise and effective marketing.
To carry out that mission, Lori founded Medical Marketing Whiz, which grew into the #1 women’s health and longevity medicine marketing agency in North America.
She has personally guided hundreds of doctors, med spas, and integrative providers in building practices that grow authentically and sustainably — helping providers strengthen their online presence, attract more patients, and build long-term success.
Lori is the author of three bestselling books on Amazon, each offering proven frameworks and strategies for healthcare marketing:
Her books have become trusted guides for providers across the country who want to grow their practices with clarity, confidence, and integrity.
Today, Lori is a sought-after marketing speaker for national medical conferences, medical device company meetings, and industry summits.
Her presentations engage both healthcare providers and industry partners:
Lori’s talks are more than motivational — they’re transformational and actionable. Audiences leave inspired, but more importantly, equipped with practical tools they can implement immediately to:
In this book, we embark on a journey together, exploring the strategic and practical aspects of anti-aging & longevity practices. We will dive into the art of identifying your ideal patient, building trust through leveraging your credentials, awards, and board certifications, and how to provide patient-education-based marketing strategies including webinars, events, and podcasting.
You’ll also learn the secrets of growing a loyal social media following and how to get media coverage and speaking opportunities. By the end of this book, you’ll have a solid marketing foundation and be clear on the path to becoming your area’s #1 go-to provider.
In this book, we embark on a journey together, exploring the strategic and practical aspects of Lady Doc Marketing. We will delve into the art of identifying your ideal patient, building trust through leveraging your credentials, awards and board certifications, and leveraging patient-education based marketing strategies.
Each chapter is designed to equip you with actionable insights and proven strategies, empowering you to rise above the competition and claim your position as the #1 women’s health provider in your area.
As a Naturopathic Doctor, you possess a distinct chance to enhance your patients’ health and position yourself as the foremost authority in your community.
This book explores how to use a strategic and hands-on approach to marketing for Naturopathic Doctors. We look into pinpointing your ideal patient, fostering trust by highlighting your expertise in natural medicine, and prioritizing patient-centered care. Additionally, we’ll dive into implementing marketing strategies centered around patient education.
