How to Host a Webinar That Converts — Attract Patients and Build Authority

Webinars are one of the most powerful tools for doctors and medspas to connect with patients in their community. By offering education online, providers can position themselves as the local expert, meet new patients virtually, and create a clear path to consultations. This presentation equips healthcare professionals with the exact steps to design, promote, and deliver webinars that consistently generate new patient leads.

Book Lori to Speak

Participants Will Learn:

  • How to stream a webinar effectively and choose between live or pre-recorded formats

  • Creative webinar topic ideas that resonate with patients and boost attendance

  • How to set up your webinar for maximum professionalism and engagement

  • Tips for creating evergreen webinars that continue to attract patients long after the live session

  • Proven marketing strategies to promote webinars, increase registrations, and drive consultations
Greg Fillmore
Age Management Medical Group Conference

“Lori’s marketing presentation was a game-changer for our attendees. They left energized and with a clear plan of action to attract more patients.”

Kristen Orlando
Dexa+

“She makes marketing simple, authentic, and actionable for healthcare providers.”

Larry Lewis
VP of Sales, Thermi

“Lori and I have partnered together for several years, and she has helped my team and our customers tremendously! She has been a huge asset in helping our customers meet their goals”

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MY LATEST BOOKS

Anti-Aging and Longevity Marketing

In this book, we embark on a journey together, exploring the strategic and practical aspects of anti-aging & longevity practices. We will dive into the art of identifying your ideal patient, building trust through leveraging your credentials, awards, and board certifications, and how to provide patient-education-based marketing strategies including webinars, events, and podcasting.

You’ll also learn the secrets of growing a loyal social media following and how to get media coverage and speaking opportunities. By the end of this book, you’ll have a solid marketing foundation and be clear on the path to becoming your area’s #1 go-to provider.

Buy on Amazon

Lady Doc Marketing

In this book, we embark on a journey together, exploring the strategic and practical aspects of Lady Doc Marketing. We will delve into the art of identifying your ideal patient, building trust through leveraging your credentials, awards and board certifications, and leveraging patient-education based marketing strategies.

Each chapter is designed to equip you with actionable insights and proven strategies, empowering you to rise above the competition and claim your position as the #1 women’s health provider in your area.

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Naturopathic Medicine Marketing

As a Naturopathic Doctor, you possess a distinct chance to enhance your patients’ health and position yourself as the foremost authority in your community.

This book explores how to use a strategic and hands-on approach to marketing for Naturopathic Doctors. We look into pinpointing your ideal patient, fostering trust by highlighting your expertise in natural medicine, and prioritizing patient-centered care. Additionally, we’ll dive into implementing marketing strategies centered around patient education.

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©2025 Lori Werner