Fractional CMO & Marketing Consultant for Medical Device and MedTech Companies

Why hire a VP of Marketing when you can work with a nationally recognized healthcare marketing expert who brings proven strategies, deep industry knowledge, and a powerful network of partners?

Why Work With Lori Instead of Hiring a VP of Marketing?

Hiring a full-time VP of Marketing is a big investment — and many come from outside of healthcare, lacking the connections and insights needed to reach doctors effectively.

Lori Werner offers a better solution: fractional CMO services tailored specifically to medical device and medtech companies. With over 20 years in the medical industry, Lori has:

  • Proven expertise in medical device sales, training, and marketing strategy

     

  • A vast network of healthcare partners, thought leaders, and provider organizations that accelerate adoption

     

  • Experience on both sides of the table — working with doctors, practices, and companies to ensure successful product launches and engagement

     

Consulting Services for Med Device & Med Tech Companies

  • Fractional CMO Leadership – Strategic direction and execution without the overhead of a full-time executive

     

  • Launch Strategy Development – Campaigns and messaging that resonate with providers and accelerate adoption of new technology

     

  • Provider Engagement Programs – Tools, education, and training that empower doctors to market and implement your device successfully

     

  • Marketing Collateral Creation – Patient brochures, provider training decks, email campaigns, and event kits that drive utilization

     

  • Event & Conference Strategy – Presentations, booth messaging, and marketing materials that increase visibility and ROI

     

The Value of Lori’s Network

Unlike a traditional marketing executive, Lori brings with her a built-in ecosystem of connections: medical societies, integrative and aesthetic providers, conference organizers, and partner companies. This network creates opportunities for:

  • Faster visibility for your device

     

  • Access to highly targeted providers

     

  • Collaborative marketing opportunities that expand your reach and credibility

     

Results You Can Expect

  • Faster adoption of your technology by the right providers

     

  • Increased provider engagement and better ROI on your initiatives

     

  • Professional, industry-specific marketing collateral that providers actually use

     

Conference strategies that cut through the noise and position your brand as a leader

Ready to launch smarter and grow faster?

MY LATEST BOOKS

Anti-Aging and Longevity Marketing

In this book, we embark on a journey together, exploring the strategic and practical aspects of anti-aging & longevity practices. We will dive into the art of identifying your ideal patient, building trust through leveraging your credentials, awards, and board certifications, and how to provide patient-education-based marketing strategies including webinars, events, and podcasting.

You’ll also learn the secrets of growing a loyal social media following and how to get media coverage and speaking opportunities. By the end of this book, you’ll have a solid marketing foundation and be clear on the path to becoming your area’s #1 go-to provider.

Lady Doc Marketing

In this book, we embark on a journey together, exploring the strategic and practical aspects of Lady Doc Marketing. We will delve into the art of identifying your ideal patient, building trust through leveraging your credentials, awards and board certifications, and leveraging patient-education based marketing strategies.

Each chapter is designed to equip you with actionable insights and proven strategies, empowering you to rise above the competition and claim your position as the #1 women’s health provider in your area.

Naturopathic Medicine Marketing

As a Naturopathic Doctor, you possess a distinct chance to enhance your patients’ health and position yourself as the foremost authority in your community.

This book explores how to use a strategic and hands-on approach to marketing for Naturopathic Doctors. We look into pinpointing your ideal patient, fostering trust by highlighting your expertise in natural medicine, and prioritizing patient-centered care. Additionally, we’ll dive into implementing marketing strategies centered around patient education.

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©2025 Lori Werner