First Steps to Success: Launching a New Practice

This essential presentation gives providers a launch-ready marketing roadmap—covering everything needed to attract patients from Day One. Whether you’re opening your first clinic or expanding into aesthetics or integrative medicine, this talk demystifies your marketing “to-do list” so you’re set up to make an immediate impact.

Attendees Will Learn:

  • Why a professional, Google-indexable website is non-negotiable—and what to avoid when choosing platforms

  • How to properly set up and optimize your Google Business Profile for local visibility

  • SEO fundamentals that help your practice get found by potential patients

  • How PPC advertising can quickly generate new patient leads when used thoughtfully

  • The value of community involvement—from chambers of commerce to local partnerships—in building trust and referrals

  • Step-by-step planning for a practice launch event that introduces your services to the community and builds relationships

  • How to stay ahead of evolving internet marketing trends and maximize inbound appointment calls

  • Simple strategies to dominate your local market in services like medical, aesthetics, or anti-aging
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MY LATEST BOOKS

Anti-Aging and Longevity Marketing

In this book, we embark on a journey together, exploring the strategic and practical aspects of anti-aging & longevity practices. We will dive into the art of identifying your ideal patient, building trust through leveraging your credentials, awards, and board certifications, and how to provide patient-education-based marketing strategies including webinars, events, and podcasting.

You’ll also learn the secrets of growing a loyal social media following and how to get media coverage and speaking opportunities. By the end of this book, you’ll have a solid marketing foundation and be clear on the path to becoming your area’s #1 go-to provider.

Lady Doc Marketing

In this book, we embark on a journey together, exploring the strategic and practical aspects of Lady Doc Marketing. We will delve into the art of identifying your ideal patient, building trust through leveraging your credentials, awards and board certifications, and leveraging patient-education based marketing strategies.

Each chapter is designed to equip you with actionable insights and proven strategies, empowering you to rise above the competition and claim your position as the #1 women’s health provider in your area.

Naturopathic Medicine Marketing

As a Naturopathic Doctor, you possess a distinct chance to enhance your patients’ health and position yourself as the foremost authority in your community.

This book explores how to use a strategic and hands-on approach to marketing for Naturopathic Doctors. We look into pinpointing your ideal patient, fostering trust by highlighting your expertise in natural medicine, and prioritizing patient-centered care. Additionally, we’ll dive into implementing marketing strategies centered around patient education.

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It all starts with a conversation…fill out the short form below to get in touch with Lori!

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©2025 Lori Werner